And now, the obligatory 2010 predictions, focused on business, marketing and the DC tech scene.
- While social media/marketing will remain buzzworthy, B2B/technology marketers will begin realizing that it is not as effective as more proactive forms of marketing such as “nurture” marketing.
- Apps–particularly iPhone and other mobile apps–will become an increasingly common and important part of the marketing mix.
- M&A among FedGovCons (federal government contractors) will accelerate during the first quarter of 2010, and the early-stage tech venture capital market will become much more active starting in the second quarter.
- A major corporate scandal will break via Twitter.
Not to mention…
- The Washington Post business section will continue to shrink, eventually becoming part of the KidsPost.
- The Bisnow media empire will continue to thrive and expand at the expense of old media dinosaurs.
- Northrop Grumman will move its headquarters to the DC area.
To illustrate the story in today’s WashingtonPost.com titled “Redskins players say Zorn’s locker room lacked discipline,” a photo showed an overflowing trashcan in the team’s facilities with a row of unbelievably messy lockers in the background. See http://www.washingtonpost.com/wp-dyn/content/article/2010/01/04/AR2010010403284.html?sid=ST2010010500033
Using a sharp eye (and wit), I have analyzed the contents of the trashcan as indicated in the following picture:
Deconstructing Redskins' locker room trashcan.