First let me just say that since we are in an economic downturn/recession/bust/depression, money-saving or cash-raising ideas that before may have seemed tacky or ill-conceived now deserve another look. That’s why I decided to try and raise money for an expensive home improvement–my new flagstone patio—by selling something I call Brick Sponsorships. Here’s how I [...]
-
Recent Comments
Why Can’t The Ads on Satellite Radio Be Profane? (Warning: Contains implicit profanity)
Advertisers should be drooling over potential for uncensored radio spots on XM/Sirius. Advertising agencies are running out of space on the old creative envelope in their constant quest to be “breakthrough” and “fresh.” After all, how many different ways are there to do “doctor recommended” aspirin spots and sophomoric beer commercials? (Doesn’t it seem as [...]
Lower ROI from bribery initiatives sends HP in search of new biz dev strategies
by Bob London April 21, Palo Alto, CA–Hewlett Packard, one of the world’s largest technology firms, has seen a notable drop in the cost-effectiveness of bribes to government officials, according to internal documents, leading the company to seek new business development strategies in its European and Asian markets. Most recently, the Wall Street Journal reported [...]
